Haskel Unites with HP Plus to Grow Brand Recognition for Markets of Defense, Aerospace & Mining

The expansion of Haskel's distributor network continues with the appointment of High Pressure Plus as the newest member of the distribution team. High Pressure Plus Australia Pty Ltd, also known as HP Plus, brings over three decades of high pressure gas and fluid power experience. That experience, combined with consistent delivery on customer requirements, makes them an ideal partner for Haskel and our equipment distribution.

The HP Plus customer base already has established knowledge of the Haskel brand, our reputation for high quality high-pressure pumps and the other services we provide. The team at HP Plus have been using, maintaining and supporting the brand for many years and are excited to the commitment of taking the brand to a whole new level in designated markets and regions.

Haskel Sales Director for Australia and New Zealand, Paul Peverley, is excited to bring HP Plus on as a Master Distributor and for the launch of newly focused plans to grow the brand within the region. "By bringing our company strategies together and including HP Plus as a Master Distributor, Haskel will be able to ensure continuous development and growth to the benefit of both businesses," said Peverley.

HP Plus will have access to the full, well-established range of Haskel's pumps and systems. In addition, the new distributor will have input and access to Haskel’s New Product Development Team, which ensures that the needs of customers are at the forefront of future planning.

In addition to the Haskel high-pressure pumps and systems offerings, HP Plus will work closely with selected Channel Partners to sell and support the full range of brands, including BuTech, Williams, PPI and Hartell.

HP Plus has chosen a dedicated Product Champion to support the rollout of their Haskel Distribution Strategic Plan, which Paul Peverley helped to develop. HP Plus has industry approved facilities and a qualified team to fulfill total package solutions for their customers within specified markets. Combining the performance and reputation of Haskel, with the enthusiasm, drive and experience of the team at HP Plus is central to the success of this partnership.


Find a representative in your region and learn more about how Haskel products can benefit your systems